Did you notice the recent change in my logo and company name?
Well, if you didn't I recently added the "& Online Marketing" part to my company name because after ten years in the corporate web development and internet marketing fields, I believe that you can't have one without the other. As a web development and online marketing professional, I don't know how many times I've heard, "If you build it they will come, is not true on the internet"? Well, that old saying is dead on. Building a website and putting it out there on the internet, doesn't mean anyone is going to be able to find it. Anyone who uses the internet to shop or research local services starts out at a search engine. If you're not listed in the search engines, then the bottom line is, you can not be found no matter how well designed your website is.
When I first learned about "Internet Marketing" nearly ten years ago, it was all about confidential trade secrets that only we few were privileged to know. These days all those trade secrets are out there on the net for anyone to find, but search engine optimization takes a lot more work in 2009 than it did in 2000. Why? Because the search engines became aware of the tricks web developers were using back in those days to get sites high rankings. Now search engines, like Google are constantly changing their algorithms to make sure the most relevant content is what's listed first in the search engines.
Search engine marketers, like myself, spend hours figuring out the best approach to getting your site listed in the search engines without using "black hat" tricks that can get you banned from the search engines in these modern times. Many unknowing web developers have gotten banned from the search engines and probably don't even know why. That is why it's a great idea to consult a professional search engine optimizer, also known as SEO, before search engine optimizing your website.
A professional SEO can tell you many "secrets" that can save you hours of time that could otherwise be wasted on fruitless efforts to get the search engine to rank you website. For instance, did you know that it is no longer necessary to submit your site to google and other search engines? All you need to do is get other sites, preferably sites that rank well to link to you and the search engines will index your website.
Acclaimed Web Development & Online Marketing offers professional SEO services, as well as, search engine marketing, social media marketing and many other online marketing services. Please request a quote or contact us for more information.
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